Today’s businesses require creative marketing professionals who understand the dynamics of a competitive economy. They are focused on consumer needs, possess the ability to translate those needs into products and services and then selling them for a profit. Those who excel in the field of marketing possess special skills: intuition, logic, creativity, well developed analytical skills and leadership abilities. No doubt, a good marketer is a necessary adjunct to the profitability and hence, the success of any business.

This course is ideal for the creative mind, as it combines content rich in digital marketing such as: search engine optimization, email marketing, mobile marketing, digital analytics, advertising design and digital video production with business courses relevant to the true marketing spirit including advertising, media planning & buying and research skills for advertising management. You have the choice of selecting your courses or modules, so that your course of study is completed ideally through classes in the daytime but with the flexibility for classes in the evening or on Sundays.

COURSE OBJECTIVES
The Bachelor of Science Degree in Marketing with a major in Digital Marketing & Advertising Management from the University of the Commonwealth Caribbean (UCC), is so structured, to give aspiring marketing specialists an opportunity to develop the knowledge, analytical skills and techniques used by successful digital marketing professionals. The curriculum has been designed to include the most current trends, techniques and practices of contemporary digital marketing. Students will also have the opportunity to sit the international examination, from the Digital Marketing Institute in the United Kingdom, for certification as a Digital Marketing Professional.

DURATION:
UCC Bachelor of Science degree programmes are four-year programmes. This may be reduced by up to two years, if a student gains Advanced Standing with an appropriate Associate of Science degree or equivalent qualification.

ACCREDITATION: 
The University of the Commonwealth Caribbean (UCC) is registered with and recognized by the University Council of Jamaica (UCJ) as a University College with the authority to offer academic degrees up to the Masters level. The University of the Commonwealth Caribbean has also been granted institutional accreditation by the University Council of Jamaica, effective November 11, 2019. Students who successfully complete a UCC academic degree are assured of graduating from an excellent academic programme, provided by an institutionally accredited institution, which will be accepted anywhere in the world.